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Startups, SMBs, Solopreneurs and Wantrepreneurs

Lessons for everyone

About the author

Jon Clemons

10 years of marketing and product management experience at some of the world's top companies like Google, Indeed and Groupon. Actively consulting for startups and SMBs.

Founded Japan's #1 resume app and led the team from pitch to acquisition by Indeed Japan.

Jon now focuses his time on blockchain, curating content for his readers and mentoring startups.

Free Marketing Guide

The 1-hour Marketing Strategy

Sign up to the Growth Lesson newsletter to download The 1-hour Marketing Strategy. It's a free, 4-step guide that will show you how to start marketing your business like the pros.

Step 1: Clarify the problem your customers face and your solution
Before you think to create a single ad, website or even your business card, first ask yourself these questions.
Step 2: WHO is your target market?
When you target everyone you target no one. By defining your target market your market campaigns are more likely to succeed.
Step 3: WHY is your business different from competitors?
What is your unique sales proposition? Do you know your strengths and weaknesses? Do you know your competitors? This simple framework will make competing effortless.
Step 4: WHAT message works for your targe customer?
The sum total of all the other steps go into this final and very crucial step. By establishing a messaging foundation you'll reduce the time you spend planning marketing campaigns by 90% and create a consistent brand across all your channels.

Get my free book and newsletter on marketing your small business, startup or side hustle.

Download "The 1-hour Marketing Strategy" for free today.
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See What Others Have To Say

“Jon is a relentlessly results-oriented marketer. He’s distilled his extensive knowledge of the online media landscape to a repeatable framework that drives big ROI multipliers.”
Chris Erickson
Google
Director of Marketing Analytics
“Jon is an exceptional digital marketer. He's the only marketer I know in APAC with hands on experience, & able to manage complex strategies on a wide range of medias.”
Craig Nine Hankerson
Google
APAC Marketing Manager
“Jonathan is the go-to-guy for marketing. Highly analytically and straight forward. Top class.”
Satoshi Kawase
Groupon
VP, International
"Jon is one of the sharpest and most effective product marketers I've had the pleasure of working with. On top of that he's a great person to work with, a professional that produces results."
Daisuke Horie
Peatix
VP of Product Engineering
“Jon is a very detailed oriented manager and an excellent multitasker, he makes things happen faster than anyone. He is also very experienced digital marketer and it has been a great pleasure working with him in Google Adwords account.”
Esther Brigitta
Google
Customer Onboarding Manager, SEA
“Jon is an exceptionally knowledgeable online marketer and a very dedicated manager who works closely with the agency. It was a great privilege to have worked with Jon on the Google Adwords account.”
Ping Shiuan Chua
L'Oréal
Digital & Ecommerce Manager

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